Impulse Awards is not a competition in the traditional sense, where participants compete for prizes based on quantitative metrics. It is an award of expert recognition, where the key factors are values, contribution, and the significance of a project for Spanish society and the economy.
Unlike formats focused on metrics (revenue, profit, number of clients), Impulse Awards relies on qualitative expert evaluation. This approach follows the logic of leading global awards — such as the Nobel Prize, the Academy Awards, and the Pulitzer Prize — where decisions are made by professional communities based on a combination of impact, innovation, and societal relevance.
Impulse Awards identifies and highlights role models — entrepreneurs and projects capable of inspiring and setting benchmarks for business development within the Spanish ecosystem.

The core purpose of the award is not to find "the best among all," but to recognize those who have already demonstrated their significance and impact.
This means:

• A nomination itself is a mark of professional recognition and respect for the nominee’s work.
• Winning is not about outperforming others, but about acknowledging a meaningful contribution to the business community and market.
• The focus is on role models whose stories, values, and achievements can guide and inspire other entrepreneurs.

Thus, the award reduces unnecessary competition and becomes a tool for inspiration, professional recognition, and community strengthening rather than a mechanism that divides participants into winners and losers.

Although Impulse Awards is not based on rigid scoring metrics, the selection process follows clearly defined value-oriented criteria, ensuring methodological consistency and well-founded decisions.

CONTRIBUTION TO THE SPANISH ECONOMY
Job creation, tax contributions, business development within the Spanish jurisdiction, as well as sustainability and scalability of the project.

INTEGRATION INTO THE SPANISH MARKET
Business localization, presence of clients beyond the Russian-speaking community, and adaptation to the Spanish business culture and regulatory environment.

INNOVATION
Originality of the idea, business model, or approach, and the implementation of new solutions and practices within the industry.

SOCIAL IMPACT
Positive changes brought to society: support for entrepreneurs, educational initiatives, and contribution to the development of the professional community.

PERSONAL ENTREPRENEURIAL JOURNEY
The founder’s or team’s path: overcoming challenges, resilience, growth, leadership, and the ability to create value in a new country. Together, these criteria make it possible to highlight not only successful but also meaningful, sustainable, and inspiring projects.

Together, these criteria make it possible to highlight not only successful but also meaningful, sustainable, and inspiring projects.

The selection methodology of Impulse Awards is designed as a multi-stage expert procedure, ensuring transparency, independence, and quality of decisions.

STAGE 1. NOMINATION
Any community member may nominate a candidate — either themselves or another individual or company. This creates a “community recognition” effect: the award features those already acknowledged as significant by the professional environment.

STAGE 2. PRELIMINARY EXPERT REVIEW
An expert committee evaluates nominees’ alignment with the award’s values and criteria.
If necessary, additional interviews, data requests, and clarifying questions may be conducted.

STAGE 3. INDIVIDUAL JURY VOTING
Each jury member independently evaluates and ranks nominees based on their professional expertise and perspective on the nominee’s contribution.

STAGE 4. CONSOLIDATION OF RESULTS
Individual evaluations are aggregated to form a consolidated list of leading candidates.

STAGE 5. FINAL DELIBERATION
The jury holds a final discussion to consider context, impact, and strategic significance of the projects. The final decision must reflect the spirit of the award and highlight those who truly serve as examples and reference points for the community.

Impulse Awards is built on the principles of trust, professional ethics, and respect for its participants.

KEY PRINCIPLES INCLUDE:

• The jury makes decisions independently and free from external pressure.
• Any attempts at manipulation (such as lobbying or financial incentives) are excluded, as reputational risks for the award outweigh any short-term benefits.
• The primary focus is value for the community, transparency of processes, and adherence to the stated principles.

While any expert decision inherently contains a degree of subjectivity, the structured methodology, multi-stage selection, and collective deliberation ensure balanced and well-reasoned outcomes.
Impulse Awards is a recognition-based award that shapes role models, strengthens the entrepreneurial community, and highlights the contribution of projects to the development of Spain’s economy and society.